Learn what goes into a MailShakes card with this handy guide. Once you understand the elements of the card, setting up will be a breeze!
1. "Dear" Field
The “Dear” field is your greeting.
This field is automated, so you don’t have to fill it in.
When you enter a client’s name and address, MailShakes automatically puts the first name in this field for you!
This area is the main message of your card. This is the general overall
idea you want to get across to everyone.
The body text is written ahead of time and stored in your account.This makes it quick and easy to send out a card.
Depending on your subscription level, you can have various bodies
to choose from when placing an order.
4. P.S. Field
When ordering a card, you have the option to add a P.S. line. The P.S. line goes a long way towards making the card feel more personalized and less automated.
Use the P.S. line to remind them of a personal connection you made. You can
restate an offer you made or make a new offer (P.S. If you stop back in by Friday, I can give you ________” or “P.S. Remember - don’t tell my boss I gave you this deal!”)
Another very effective approach is to use the P.S. field simply for a personal message, and not directly for sales. “P.S. Good luck with that dentist appointment!” or “P.S. I hope Jimmy did
well on that science test” will position you as a person, not just a salesperson.
Remember, the goal is the personal connection. People buy from people they know, trust, and like.
The P.S. line will be manually entered each time you order. If you leave it blank, nothing at all will show in this area.
5. Return Address
Every mailed piece should have a return address! Add your logo, your address, and even your phone number and website so your clients and prospects know how to get a hold of you.
The return address field is created with the initial setup and is automatically
added to your card.
6. Tagline / Special Offer
The Tagline / Special Offer area of the card is a static graphic that you will
set when we create your card. This is where you would put your call to action.
If you have an offer you’d like to extend to every recipient (Free shipping, 10% off, etc.), this is a perfect place for it.
If you don’t want to give a special offer in this area, this is a great place for your
mission statement, your guarantee, the tagline from your commercials, or to
prompt people to like you/follow you on different social media channels. And of course you always have the option to leave this area blank. White space
isn’t a bad thing
7. Recipient's Address
This, of course, is the name and address of the person you’re sending a card to.
One of the really cool feature of MailShakes is when you go to order a card, the recipient's name and address is really the only information you need to supply. Our system will automatically take the person’s first name and place it in the “Dear” field.
Their first name can also be used on the front of the card! Take a look at the card we sent to you - your first name is in the artwork on the front of the card!